Lately, I’ve noticed that some of my fave shoe stores are now doing some pretty cool things with their websites to engage their shoe communities. And I, for one, am pretty impressed.
In this day and age where everyone is trying to compete in the social media market, these stores have found cool and new ways to keep their audience coming back to either learn more information, catch more sales, or give the stores some feedback on their products.
I first noticed Nine West’s youtube page a couple weeks ago and thought, wow – that’s a pretty innovative thing for Nine West to do. I think we all tend to think of Nine West as a brand for work shoes (or at least, I do), but maybe this venture into the social media arena will help them open up their brand a little more. It definitely opened my eyes to more possibilities for them… for me.
The coolest thing about the Channel 9 Network youtube page is that it allows customers to upload their videos for their shoe hoarders episode, but it also has original content. More importantly, the channel has over 50,000 subscribers. I’d say that’s fairly successful, right?
After seeing that social media effort, I also noticed that Aldo was doing some innovative stuff on their site as well – especially in commemoration of their 40th anniversary. Instead of doing the typical 40% off sale for the anniversary, Aldo decided to feature a new sale every day for 40 days. Talk about 40 reasons to keep going back to their site, right? On top of the sales, they’re also featuring a different blog post every day on their site Aldo40.com and highlighting things like behind the scenes action in stores and offering chances to win contests.
Even Barefeet Shoes have gotten in on the craze with their Pinterest page!
I wonder if these efforts are these stores ways to compete with the ever-growing online shoe store competition they now have to contend with on a regular basis. I mean, I love shopping in stores, but I also love shopping online and some sites have made it much easier (and cooler) to do so recently. For example, Sole Society offers not only a variety of shoes, but also has a fashion insiders section (that includes tips and shoe suggestions from various fashion experts) as well as a pretty cool blog. And let’s not forget that sites like Zappos offer free shipping on all purchases!
Seems to me the fact that some of the more conventional shoe stores are beginning to expand their online presence can only mean great things for shoe lovers like me. What do you all think? Would any of these social media efforts make you take a second look at the shoe stores using them?